Why GameFace 4:13
-Ashanti Williams, Founder of GF 4:13 GF
It is an inspiring story that I love to tell. When I was younger I played basketball from the start of elementary school all the way up to high school, including college. I also played for a travel basketball team as a young girl. Travel basketball was highly competitive and had a way of developing a deep mental toughness that could only be gained through experience. My mother and father were heavily involved in my basketball upbringing and would do everything they could to keep me motivated and fired up for the games. My mother would look me in my eyes before every game and tell me to put my game face on. She would ask me, “Are you ready? Let me see your game face Ashanti.” I would willingly give her the best look I could that captured my internal excitement and credence in beating my opponents on the other team. “My mom would say, “You can do this baby girl, stay in the game and keep your game face on.” It was moments like these I realized something special was taking place and growing inside of me. –An internal confidence
Behind the Name
GameFace is a mentality and an attitude one carries. It denotes a sense of
readiness and determination to take on life’s challenges.
The Game Face is an essential tactic in any competitive event. It is a look of determination and concentration. We want every boy and girl to develop their own game face mentality that will develop a confident and conquering spirit, however that may be. GameFace 4:13 mentality is a confident attitude you bring out when you are about to tackle something difficult, or when you are about to take on a challenge. We believe, how you feel is a product of how you think, and you control how you think. Thus, you control how you feel- you choose your moods or mental states. We want each boy and girl to be fully equipped not just on the court, but off the court as well. Our desire is that campers will learn to take the lessons of basketball and use them as a strong foundation to build for the future. Rather it is in the classroom, having the courage to make new friends, speaking in front of people, we ultimately want to build confidence in young boys and girls so they have the strength to go out and change the world. 4:13 represents the scripture of Philippians 4:13. I can do all things through Christ who strengthens me.